Jun 5, 2020
Every nonprofit organization is different. It takes many kinds of donors to support your work and further your mission. For some organizations, that might mean going after major donors. For others, it’s building a large community of support through individual donations, no matter how small. How can ONE THING work for all those scenarios? From a tactical standpoint, it can’t. It is important to understand cultivation, relationship building, a clear mission, strategic campaigns, mobilization systems, etc is a much different process from soliciting support from marginalized communities that struggle to make ends meet.
No donation is more important or less valuable than another as long as each works to meet a genuine community need. And that is the key. Faced with an uncertain economic future, it’s important to remember why you are doing what you do. Do not stray from your mission. Not every donor or funder is a good match for your nonprofit, and that’s ok. Don't get distracted or discouraged because not every person is your ideal donor. That is okay!
With that in mind, what is the ONE THING you can do right now to keep funds flowing into your nonprofit? How can you ensure that your fundraising path forward is the right one? It’s pretty simple, actually.
Work to retain your donors while broadening your reach.
Why is this important? Because when donors are happy, they will renew and upgrade their support. They will also refer supporters to your cause.
Now is not the time to sit back. Yes, there are uncertain times, but you’ve got this! Keep engaging with your supporters and, most importantly, stay true to your mission.
I have a dedicated team to take away any feeling of stress, uncertainty, confusion and insecurity about how to fundraise now and in the future. Go to www.jdyarbrough.com to schedule your complementary session and let us talk about your immediate and long-term needs for organizational startup, growth and sustainability.